Readers of the San Francisco Chronicle are introduced to impact investing in this piece.

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Investing isn't just about making money. By putting your cash behind a company, you are implicitly stating your support for their products and practices. While some have no problem choosing companies based solely on the likelihood of a good return, others consider it their social responsibility to invest in accordance with their beliefs and ideals. Luckily, the two need not be mutually exclusive; there are many options when it comes to social finance and impact investing.

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